Talking to your visitors

If you are running a website, how would you describe the way you “talk” to your visitors?

Are you friendly, easy to “talk” to, pervasive maybe?
Or do you sound a bit cross, or overly technical?

What I want you to do right now, is to look at your writing…..
Does it fit to the customer you want to reach?

For example, if you want to reach people interested in a Coffee machine, would you begin telling them how great your product is, with all the technical details?

I am Sure you would as you are proud of your product, and you should be.

Now, just the get you mind going to focus on your customer, think about me as your website visitor.

I am interested in buying a new coffee machine, and I want it to be fast, make good coffee and it must be easy to use, so my kinds can use it to make coffee for me…. 🙂

And I go onto the Internet and do a Google search for “easy fast coffee machine”.

I found your website!
And your newly written promotion piece, telling me those great technical stuff like:

– Removable Water Reservoir
– Programmable Digital display
– Dimensions
– Power supply
– Watt usage
– Voltage
– Dispenser size

And lots and lots more…

So I think, oké this is to technical and probably not so easy to use, and away I go, to my next search result, gone from your site, to never come back…

Now, If your page would have said:
You can have a cup of fresh tasty coffee in just two minutes.
Look at this easy to handle coffee machine.

Picture (would be nice)

Some simple features, water container size, possible handling of Bigger cups.
And a link to “more features on this page”

And then some nice coffee recipes…..

Where would you be spending your money?

What has all this to do with Search Engine Marketing?

It seems no were near the topic in this Blog…
Actually it does have everything to do with SEO and SEM.

First off all, you got to have your visitor stay on you site, once they have found it.
By clicking more pages within your website (page with features, some other pages with recipes) you get points for being a valuable site for the subject searched for.

Thus creating more points for a better ranking, also, and this is the best part, people will be taking about your site, the easy use of your compliance and discuss your product on forums and hopefully write good reviews on sites like Amazon and eBay.

And here comes the part were you have to step in, be active on those forums, leaving tips and tricks for your product.
Ask people if you might use there reviews, or link to them from your webpage, now that is working on Search Engine Marketing, even on a tight budget, just take the time and promote your product all over the web….

The spiders and bots will find their way to your site again and again.

P.s. Remember, write for your visitors, not for search engines!

Did You think? Did you Look?

Well, did you?

And what did you look at, and what did you think about your website?
Is it getting High rankings and a lot of visitors? Then You know what am going to talk about.
Was it no where to be found? And the only visitor was YOU?
Then why did you build it, or even paid someone to Build it…..

I will come to the Technical Search Engine optimization and Tips later, its not that shocking anyway.

No, your first focus should be on the visitors of your website.
In Internet marketing there is a thing called Marketing 101 !!!
Keep this term in mind if your start to rebuild your site, especially your “lyrics”

Marketing 101 

This term is very potent stuff if you really, really think about it.
You then realise that your conception of your website is wrong!
Don’t build a website for the masses the way you compose a Newspaper advertisement.
A website is about communication with your visitor (single) that means One on One
Look at Your competitors websites that do rank higher and see and learn how they address their visitors.

Try this one…, How would you promote your product or service, or knowledge if you are in the same room talking to him or her!

Write it down, and later on I will share thoughts with You.

Why Your website isn’t about You

Let’s take a closer look at “your” website….

If you look at it , can you tell me is it ranking well in search engine’s?
Especially on the keywords you trageted?
Do your analysis show that your visitors keep on reading and come back for more?

Or is the site really only about you? and for you? alone?

If you have a website that is frequently visited, and can be found on the major Search Engines like Google, Ask, Yahoo and Live.com, I bet it brings quality information or products that solves problems for your visitors.

You think about that for a while, and I will get back to you on this in my next post..